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Pride+Groom Review 2026: Is Pride+Groom Worth It? We Break Down 7 Best-Sellers
Last updated October 2026 · Researched from prideandgroom.com, retailer listings and the brand's founder interviews
Pride+Groom, the New York dog grooming brand, brand image
Dog shampoo is one of those categories where the price tags run from a few dollars at the supermarket to well over a hundred for a salon-size jug. So when a brand calls itself "luxury" and puts the words "all-natural" on the label, it is fair to ask whether you are paying for better ingredients or just better packaging. That is the question behind this Pride+Groom review.
Pride+Groom is a New York grooming brand that describes its products as all-natural and has been featured four times as an Oprah's Favorite Things pick, according to its own site. We went through the brand's website, its policies, its product pages and the retailer listings we could find, then wrote up the seven products that matter most. Our bottom line: the shampoos, conditioner and wipes look thoughtfully formulated and fairly priced for the premium tier, but the return policy is narrow and independent feedback online is thin, so go in with realistic expectations.
Quick Verdict
Best for: Owners of poodles, doodles and other non-shedding breeds, and anyone who wants a nicer-smelling, sulphate-free grooming routine at home.
Skip if: You only need a basic, budget bath once in a while, or you want a guaranteed refund on products bought outside the brand's own website.
Price range: About $18 for dental wipes up to $120 for gallon refills, at time of writing (October 2026).
Our rating: 4/5, based on product design, ingredient claims, policies and the limited customer feedback we could find, not on hands-on testing.
What Is Pride+Groom?
According to the brand's About page, Pride+Groom was founded by Heather Perlman, Regina Haymes and Jane Wagman. The three came together while looking for a high-quality, natural, great-smelling shampoo for their own dogs and, in their words, came up short. They wanted something closer to what people use on themselves, with ingredients that benefit both the coat and the skin underneath.
That origin story shapes the range. It is built around shampoo, conditioner, waterless foam and wipes, all sharing a signature scent and a consistent, playful naming style (THE FINAL COAT, THE NON SHEDDER, THE MANE TAME and so on). The store describes the line as luxury grooming products for dogs, and the brand also sells through retailers and has a separate site for professional groomers.
Is Pride+Groom Legit?
Yes, based on what we could check. The brand runs its own Shopify store at prideandgroom.com, publishes an About page naming its founders, and states its shipping and refund terms. Its products also appear at established retailers: we found listings for The Mane Tame on Chewy and for the shampoos at Selfridges, and the founders have given interviews to pet-shopping publications.
The caveat is independent feedback. In two searches we found no Trustpilot or Reddit threads about the brand, so we cannot point to a large pool of neutral customer reviews. The reviews we did see on retailer pages were favorable, mostly praising scent and how well the products worked, but the sample sizes were small. Treat that as encouraging rather than conclusive.
The Best Pride+Groom Products, Reviewed
1. THE FINAL COAT — Best for finishing a bath
Pride+Groom THE FINAL COAT conditioner for dogs
Price: $20 to $120 · Sizes: 12 oz, 16 oz, 1 gallon · Type: conditioner for all coat types
Conditioner is the step many owners skip, and THE FINAL COAT is the brand's argument for not skipping it. The site describes it as a hydrating, sulphate-free conditioner that softens, adds shine and detangles, and says it can be paired with any Pride+Groom shampoo and used on all coat types. Because it is not tied to a specific breed, it is the easiest add-on to a shampoo order. The starting price is the same $20 as the smallest size of most items in the range, which makes it a low-risk first purchase.
Pros
Works with every Pride+Groom shampoo and suits all coat types, per the brand
Sulphate-free formula aimed at softness and detangling
Three sizes, including a gallon for heavy users
Cons
Gallon size is a big upfront spend at $120
Shine and detangling claims come from the brand, not independent testing
2. THE NON SHEDDER — Best for poodles and doodles
Pride+Groom THE NON SHEDDER shampoo for non-shedding dogs
Price: $20 to $120 · Sizes: 12 oz, 16 oz, 1 gallon · Type: shampoo for non-shedding coats
THE NON SHEDDER is formulated for the coat of non-shedding and low-shedding dogs, with poodles, doodles and similar breeds named by the brand. It is described as smoothing, hydrating and detangling, with all-natural ingredients and the brand's signature scent. The brand says it enhances shine, moisturizes curls, softens the coat and rinses out easily. Curly and wool-type coats do tend to need a moisture-focused shampoo, so a formula designed around them is a sensible idea, though results will vary by dog.
Pros
Designed specifically for curly, non-shedding coats
Hydrating and detangling positioning pairs well with the conditioner
Available from 12 oz up to a gallon
Cons
Narrow focus: dogs with other coat types may be better served by another formula
Premium pricing compared with supermarket shampoo
3. THE MANE TAME — Best waterless option
Pride+Groom THE MANE TAME waterless foaming shampoo
Price: $20 · Type: waterless foam shampoo, also suggested for cats
THE MANE TAME is a light, foamy waterless shampoo for quick cleaning and deodorizing. You pump the foam into your hand and work it through the coat; the brand suggests an egg-sized amount for cats and small dogs and more for bigger dogs. It is positioned as a way to extend the life of a groom or freshen a coat between baths, and the brand says it works for cats as well. This is also the product we found on Chewy, where the reviews we saw were positive about scent and results.
Pros
No water or rinsing needed, handy for travel and winter
Also suggested for cats
Available through a mainstream retailer as well as the brand site
Cons
A between-bath refresh, not a replacement for a full wash on a really muddy dog
Only one size listed on the brand site
4. THE SWIPE — Best for quick cleanups
Pride+Groom THE SWIPE grooming wipes
Price: $22 · Type: grooming wipes, also suggested for cats
If your dog regularly comes home with muddy paws, THE SWIPE is the product most likely to earn its place by the front door. The wipes are described as quick-cleaning, soothing and deodorizing, with the same nourishing approach and signature scent as the shampoos. The brand pitches them for faces, paws and muddy patches, at home, while traveling or out on a walk, and says they work on cats too.
Pros
Handy for paws, faces and small messes without a full bath
Same scent and nourishing positioning as the shampoo line
Portable for walks and trips
Cons
Disposable wipes add ongoing cost and waste
Not a substitute for a proper wash on heavily soiled coats
5. THE PEARLY WIPES — Best for no-fuss dental care
Pride+Groom THE PEARLY WIPES dog dental finger wipes
Price: $18 · Type: disposable dental finger wipes
Plenty of dogs will not tolerate a toothbrush, which is where THE PEARLY WIPES come in. They are textured finger wipes that the brand says wipe away plaque and freshen breath between brushings, with no toothpaste, water or rinsing. The listed ingredients include baking soda, coconut oil, aloe, chamomile and peppermint. They are marketed for daily use or on the go. Note that this is a grooming product making a plaque claim, so treat it as a supplement to proper dental care, not a replacement for vet checks.
Pros
Simple for dogs that fight the toothbrush
Lowest entry price in our list at $18
Mess-free, no rinsing
Cons
Plaque and breath claims come from the brand and are not independently verified
Not a replacement for veterinary dental care
6. THE WIPEOUT — Best for a complete wipe-based routine
Pride+Groom THE WIPEOUT dog dental and grooming wipe set
Price: $34 · Type: dental and grooming wipe set
THE WIPEOUT bundles the dental wipes with THE SWIPE, giving you a no-bath, no-toothbrush cleanup kit. According to the brand, the teeth wipes work on plaque and breath between brushings, while THE SWIPE handles dirt, dander and everyday messes on paws, faces, bottoms and coats. At $34 it makes sense if you already know you want both kinds of wipe, though you should compare it with buying them separately.
Pros
One purchase covers teeth and coat touch-ups
Good starter set for owners who prefer low-effort routines
Cons
Only useful if you will actually use both wipe types
Check the single-product prices to see whether the set saves you anything
7. THE FINAL COAT GALLON REFILL — Best for multi-dog homes and groomers
The gallon refill of THE FINAL COAT is the same conditioner in bulk. It is meant for people who go through a lot of product: several dogs, a home grooming setup, or anyone who would rather refill a smaller bottle than keep buying new ones. The brand also sells a gallon refill of THE NON SHEDDER at $120. The upfront cost is high, so it only pays off if you commit to the line.
Pros
Bulk size suits multi-dog households and frequent groomers
Same sulphate-free, all-coat-types conditioner as the smaller bottles
Cons
$120 is a large commitment before you know your dog likes the scent
Try the smaller size first
Quality and Ingredients
The brand's consistent message is natural ingredients, sulphate-free conditioner and a signature scent across the range. The product descriptions emphasize hydration, shine and detangling. We have not tested the products and cannot confirm ingredient quality beyond what the brand publishes, so check the full ingredient list on the product page before buying, especially if your dog has allergies or sensitive skin. If your dog has a skin condition, talk to your vet first. This review is general information, not veterinary advice.
Shipping, Returns and Policies
Free shipping: The site announcement bar lists free shipping on orders of $60 and up, with an asterisk, so check the terms at checkout.
Returns: Products bought through prideandgroom.com may be returned for a refund. The brand says it cannot provide refunds for products bought at other retailers.
Where to buy: The brand site, plus retailers such as Chewy and Selfridges, where we found listings.
Trial advice: Because refunds apply only to purchases from the brand site, buy there if you want that safety net.
Pride+Groom vs. Competitors
Supermarket and big-box dog shampoos: Much cheaper per bottle, but typically not marketed on natural ingredients or a signature scent. Pride+Groom is aimed at owners who care about those details.
Other premium natural pet brands: Several compete in this space. Pride+Groom stands out for its breed-specific formulas, the waterless foam and the professional-size gallon refills.
Salon visits: A professional groom is a different service, but the gallon sizes and a separate pro site suggest the products are also used by groomers.
How to Save at Pride+Groom
The code JAYSONREVIEW15 is listed as 15% off the entire order. We ran a cart test through our link on a full-price $20 item, and the code was applied automatically for $3.00 off, which is exactly 15%. We did not test it on sale items, so we cannot say whether it stacks with sale prices. Using our Pride+Groom promo code link applies it for you, and the free shipping threshold of $60 is easier to reach if you add a conditioner to a shampoo order. Prices and codes can change, so confirm at checkout.
What Real Customers Say
Independent feedback was limited in our research, so we kept this section modest. The reviews we found on retailer listings, including Chewy, were positive. Recurring themes in those reviews:
Praise: The scent and the way the products left dogs looking well groomed.
Praise: The waterless foam doing a good job between baths.
Praise: Easy, quick use for small messes and bigger clean-ups.
Caution: There were few reviews overall, so one or two opinions carry a lot of weight.
Caution: The return policy is limited to purchases made through the brand's own website.
FAQ
Is Pride+Groom worth the money?
If you want a natural-leaning, nice-smelling grooming routine and are comfortable paying premium prices, it looks worth trying. Start with a 12 oz or 16 oz bottle before committing to a gallon.
Is there a Pride+Groom promo code?
Yes. JAYSONREVIEW15 is listed as 15% off the entire order, and our cart test confirmed 15% on a full-price item. We did not verify it on sale items.
Are the products safe for cats?
The brand says THE MANE TAME and THE SWIPE are good for cats too. The shampoos and conditioner are marketed for dogs. If in doubt, ask your vet.
Can I return products bought on Chewy or elsewhere?
According to the brand, refunds are only available for products purchased through prideandgroom.com.
Which Pride+Groom shampoo is best for a poodle or doodle?
THE NON SHEDDER is the formula the brand designed for poodles, doodles and other non-shedding breeds.
Final Verdict
Pride+Groom is a credible, well-presented premium grooming brand with a clear story, a focused range and products that appear at major retailers. Its strongest items look to be THE NON SHEDDER for curly coats, THE FINAL COAT conditioner and the wipes for quick cleanups. The drawbacks are a narrow refund policy, high gallon prices and little independent feedback online. If those are acceptable, the Pride+Groom promo code makes a first order easier on the wallet. Buy from the brand's website if you want the refund option, and consult your vet for any skin or dental concerns.
How We Researched This Review
We reviewed the Pride+Groom website, including its About page, return policy and product descriptions, and ran a cart test of the discount code through our link. We also searched for independent customer feedback and looked at retailer listings. We did not physically test the products, and every product claim is attributed to the brand. Prices are as of October 2026 and may change.
