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Petsmile Review 2026: Is Petsmile Worth It? We Break Down 7 Best-Sellers
Last updated October 2026 · Researched from petsmileusa.com, retailer customer reviews and the VOHC accepted-products list
Petsmile pet toothpaste and toothbrush range for dogs and cats
Most dog owners know they should brush their pet's teeth, and most of us quietly skip it. The usual excuses are a dog that hates the process, a toothpaste that tastes odd, or a price that seems steep for something that ends up on a tongue and a bib. So when a brand claims its paste is "vet dentist recommended" and "clinically proven," it is fair to ask whether that is real or just packaging.
Petsmile sells enzymatic-style dental care for dogs and cats: a toothpaste built around its own Calprox ingredient, a dual-ended toothbrush, and kits that bundle the two. This review is based on the brand's own product pages, its policies, the VOHC accepted-products list and what customers say on retailer sites. We did not test these products on our own pets.
The short version: Petsmile is a legitimate, long-running product line with a genuine VOHC listing for plaque control. Some of its marketing goes further than the seal itself, and a few owners report that dogs reject certain flavors. It is a reasonable pick if you want a vet-endorsed paste and will actually brush.
Petsmile Quick Verdict
Best for: Owners who want a VOHC-listed dog toothpaste and are willing to brush a few times a week
Skip if: You want the cheapest possible option, or your pet has existing dental disease that needs a vet visit first
Price range: About $20 to $35 at time of writing (October 2026)
Our rating: 4/5 (based on the VOHC listing, product specs and mixed-to-positive retailer reviews; not hands-on testing)
What Is Petsmile?
Petsmile is a pet oral-care brand sold on petsmileusa.com and through retailers such as Chewy and Walmart. The company behind it is listed by the VOHC as Supersmile, and the brand describes its formula as a veterinary dentist-developed toothpaste. The core of the line is Professional Pet Toothpaste, sold in a 2.5 oz small tube and a 4.2 oz large tube, in flavors such as Rotisserie Chicken, London Broil and Say Cheese.
The key ingredient the brand talks about is Calprox, which it describes as a proprietary mineral-based blend that works on the biofilm that plaque and stains stick to. Petsmile says the formula re-mineralizes and whitens teeth and helps reduce gum disease. These are the brand's own statements, so read them as marketing claims rather than independent findings.
Is Petsmile Legit?
Yes, with sensible caveats. The Veterinary Oral Health Council lists Petsmile Professional Pet Toothpaste as an accepted product, and the entry shows a plaque claim and an award year of 2011. That is an independent, real listing, and it is the strongest point in the brand's favor.
Where the brand gets less convincing is the language around it. Petsmile calls its paste the only or first VOHC-accepted toothpaste, but the VOHC list now includes other toothpastes, so treat that wording with caution. The VOHC claim for Petsmile also covers plaque; broader statements about tartar and gum disease come from the company's own data.
We found no dedicated Trustpilot page or Reddit threads for Petsmile, so independent sentiment is mostly limited to retailer reviews. Those are mixed but mostly positive, which we cover below.
The Best Petsmile Products, Reviewed
1. Professional Pet Toothpaste, Rotisserie Chicken Large — Best for a single-tube refill
Petsmile Professional Pet Toothpaste, Rotisserie Chicken flavor, large tube
Price: $25 · Type: Toothpaste · Size: Large (4.2 oz)
This is the core product. The Rotisserie Chicken toothpaste is the one the brand puts forward as its VOHC-accepted formula, built around Calprox. Chicken is the flavor most owners seem to try first, and retailer reviewers frequently mention that dogs take to it. If you already own a brush or are happy using a finger brush, the large tube is the best value of the paste-only options and should last a while for one medium dog.
Pros
VOHC-listed formula for plaque control
Chicken flavor is popular with dogs, per retailer reviews
Large size lasts longer than the small tube
Cons
No brush included
Pricier than many supermarket pet pastes
2. Rotisserie Chicken Small and Pet Toothbrush Kit — Best for small dogs and cats
Petsmile Rotisserie Chicken small toothpaste and dual-ended toothbrush kit
Price: $30 · Type: Kit · Size: Small toothpaste (2.5 oz) plus brush
The small Rotisserie Chicken kit pairs the 2.5 oz tube with Petsmile's patented dual-ended toothbrush. It is the easiest starting point for a small dog or a cat, because the small tube is less of a commitment if your pet turns out to dislike it. Having the right brush in the box also removes one decision for first-time brushers.
Pros
Brush and paste in one purchase
Small tube lowers the risk of wasting money if your pet refuses
Dual-ended brush suits different mouth sizes
Cons
Small tube runs out quickly with a bigger dog
Some pets, especially cats, may reject the taste
3. Rotisserie Chicken Large and Pet Toothbrush Kit — Best for medium and large dogs
Petsmile Rotisserie Chicken large toothpaste and toothbrush kit
Price: $35 · Type: Kit · Size: Large toothpaste (4.2 oz) plus brush
For a bigger dog, the large chicken kit is the practical choice: more paste, plus the brush. It costs $5 more than the small kit, and the extra paste is where that goes. The brand says the brush and paste together make up its comprehensive at-home routine, though the real result depends on how often you brush.
Pros
More paste per tube for larger dogs
Includes the dual-ended brush
Same VOHC-listed paste as the single tube
Cons
Highest price point in the kit range
Only one flavor choice in this bundle
4. The Protector Kit — Best for a London Broil flavor starter
Petsmile The Protector Kit with London Broil toothpaste and toothbrush
Price: $30
The Protector Kit looks like a branded bundle of the small London Broil paste and the toothbrush. The store listing does not spell out every component, so check the product page for the exact contents before ordering. London Broil is the beefy alternative if your dog is bored by chicken.
Pros
Bundled routine at the same price as the small chicken kit
Gives a non-chicken flavor option
Cons
Exact contents are not obvious from the listing
Small tube only
5. The Starter — Best for trying Petsmile on a budget
Petsmile The Starter set
Price: $20
The Starter is the lowest-priced entry on the best-seller list. Its description matches the toothpaste copy, which suggests it is built around the VOHC-listed paste. As with The Protector Kit, the listing is short on component details, so confirm what is in the box. If your pet is untested with toothpaste, this is the cheapest way in.
Pros
Lowest price among the best-sellers at $20
Good low-risk trial for fussy pets
Cons
Contents are not clearly itemized in the listing
Less paste than the large kits
6. Say Cheese Large and Pet Toothbrush Kit — Best for dogs bored of meat flavors
Petsmile Say Cheese large toothpaste and toothbrush kit
Price: $35 · Type: Kit · Size: Large toothpaste (4.2 oz) plus brush
The Say Cheese kit swaps the meat flavor for cheese. This is where the reviews diverge most. A few Chewy reviewers say the cheese paste smells strong and some pets did not take to it, while others say their dog loved it. Because flavor is so personal, it is the one to try only if chicken or beef failed.
Pros
Useful alternative if a dog rejects meat flavors
Includes brush and a large tube
Cons
Smell is a recurring complaint among reviewers
Highest-priced tier at $35
7. London Broil Large and Pet Toothbrush Kit — Best for big dogs who prefer beef
Petsmile London Broil large toothpaste and toothbrush kit
Price: $35 · Type: Kit · Size: Large toothpaste (4.2 oz) plus brush
The large London Broil kit is the beef counterpart to the large chicken kit, with the same paste base and brush. If your dog is lukewarm on chicken, the beef version gives you a second chance without switching brands. It costs the same as the other large kits.
Pros
Large tube plus brush in one box
Beef alternative to the chicken flavor
Cons
$35 adds up if you need several tubes a year
Flavor preference varies from dog to dog
Quality and Durability
The main quality question is the paste itself, and there the evidence is decent but narrow. The VOHC listing supports a plaque-control claim. The brand's own figures about greater plaque and gingivitis reduction versus a control paste come from the company, and we could not find an independent study confirming them.
On packaging, one older retailer review described tubes splitting at the seam and a poor response from the company. That is a single, roughly five-year-old anecdote, but it is worth knowing about. Newer retailer reviews focus mainly on taste, price and how quickly results show.
Shipping, Returns and Warranty
Shipping: The store announcement bar lists free shipping on orders of $35 and over, and mentions international shipping
Returns: A return or replacement is allowed within 30 days of purchase, with items unused and in original packaging
Return costs: Shipping is not refunded and return shipping is at the customer's expense
Retail purchases: If you bought from a third-party store, you need to follow that store's policy instead
Exclusions: Products marked non-returnable cannot be returned
Petsmile vs. Competitors
Supermarket pet toothpastes: Cheaper and easy to find, but many do not carry a VOHC seal, so the plaque-control evidence is weaker
Other VOHC-accepted pastes and dental chews: The VOHC list includes several other toothpastes and chews; some are easier for owners whose pets will not tolerate brushing
Vet-clinic dental cleanings: A professional cleaning treats existing tartar, which home toothpaste cannot remove, so Petsmile is a maintenance product rather than a replacement
How to Save at Petsmile
The sheet for this campaign lists the code JAYSONREVIEW as 15% off the entire order. We tested the code through our link at the cart, and the cart showed no discount applied, so we cannot confirm that 15% figure. Treat it as listed, not verified, and check your cart total before paying. For other offers, see all current Petsmile coupon codes, and check the Petsmile promo code page for any banner deals.
Order $35 or more to qualify for the free shipping the store advertises
The large kits at $35 hit that threshold on their own
Buying a large tube instead of repeated small tubes usually lowers the cost per use
What Real Customers Say
Based on retailer reviews on Chewy, Walmart and Influenster, paraphrased:
What owners like
Many dogs accept the chicken flavor and some seem to enjoy brushing time
Some owners report visible improvement in their pet's teeth and say their vet noticed
The VOHC seal is a common reason people choose it over other brands
What owners dislike
The cheese flavor smells strong, and a few dogs and cats refused certain flavors
Results can be slow, and the price is higher than basic pet toothpaste
Keep in mind that much of the positive feedback comes from stores that sell Petsmile, and the brand's own testimonials page is promotional.
FAQ
Is Petsmile toothpaste VOHC accepted?
Yes. The VOHC lists Petsmile Professional Pet Toothpaste with a plaque-control claim. The seal does not by itself cover every claim the brand makes.
Is Petsmile safe to swallow?
The brand sells it for daily use in dogs and cats. We are not vets, so check the label and ask your vet, particularly for puppies, kittens or pets with health conditions. This review is not medical advice.
Does Petsmile remove existing tartar?
The brand says the formula helps prevent plaque and tartar buildup. Hardened tartar generally needs professional cleaning, so talk to your vet if your pet already has heavy buildup.
Which flavor should I buy first?
Rotisserie Chicken is the most commonly reviewed and the safest first guess. Try the small size first if your pet is picky.
What is Petsmile's return window?
Thirty days from purchase for unused items in original packaging, with shipping costs not refunded.
Final Verdict
Petsmile earns a solid recommendation for owners who want a VOHC-listed dog toothpaste and are prepared to brush consistently. The plaque-control listing is real, the range is simple to understand, and the kits make it easy to start. The downsides are the price, flavor hit-and-miss, bold marketing language, and the fact that we could not verify the listed 15% off. If you want to try it, the Petsmile promo code link is the place to check current pricing at checkout.
How We Researched This Review
We reviewed the brand's product and policy pages, the VOHC accepted-products list and retailer customer reviews, and ran a cart test through our link. We did not use or test the products ourselves. Prices were checked in October 2026 and may change. Health statements are attributed to the brand and are not medical advice; talk to a veterinarian about your pet's dental care.
