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The Beauty Crop Review 2026: Is The Beauty Crop Worth It? We Break Down 8 Best-Sellers
Last updated October 2026 · Researched from thebeautycrop.com, Trustpilot and customer feedback
The Beauty Crop makeup and skincare set, shown on the brand's own site
Makeup that costs under $20 and claims to behave like skincare sounds a little too good to be true. That is exactly the pitch from The Beauty Crop, a UK-based, plant-based beauty brand that wants to be "fun on the outside but serious on the inside." Its viral cherry-tinted primer and setting mist have built most of the buzz, but the catalogue also includes lip oils, powders, blush and a full blemish-focused skincare routine.
So is The Beauty Crop actually worth your money, or is it mostly clever packaging? We researched the brand's own product pages, policies and ingredient lists, then compared them with what customers say on independent review sites. We have not tested these products ourselves, so everything below is based on published specs and customer feedback. The short version: the prices are genuinely low, the hero products are well liked, and the returns policy is stricter than average.
Quick Verdict
Best for: Budget-minded makeup fans who want hydrating, skincare-style base products and don't mind a playful, colourful brand.
Skip if: You want an easy return on opened products, or you need fragrance-free and allergen-free guarantees (always check ingredient lists first).
Price range: Roughly $12 to $96 at time of writing (October 2026), with most single products between $12 and $18.
Our rating: 4.1/5, based on pricing, formula descriptions, policies and independent customer sentiment rather than hands-on testing.
What Is The Beauty Crop?
The Beauty Crop is a plant-based makeup and skincare brand that describes its formulas as "skincare meets makeup." According to the brand's About page, it was born when founder Ning grew frustrated with affordable beauty products that made her eczema worse. The mission is ingredient-first beauty at accessible prices, with products that are cruelty-free and marketed as clean and conscious.
The brand leans heavily on community. It says customers help test and shape products before launch through polls, early-access trials and meet-ups. Orders ship from a UK warehouse with tracked services, and international orders are handled through a service called Global-e. The brand also stresses that plant-based beauty should not be "clinical or beige," which explains the bright cherry-red packaging and cheerful product names like Vitamin Babe and Glow Milk.
Is The Beauty Crop Legit?
Yes, based on everything we could find. The brand runs a real UK operation with a named founder, a physical shipping warehouse, a published returns policy and a customer service email address. Independent sentiment is mostly positive: its UK listing on Trustpilot sits at roughly 4 out of 5 stars across several hundred reviews, and reviewers often mention good value, products that suit sensitive skin and fast, helpful customer service.
The main complaints we found involve orders placed through third-party platforms such as TikTok Shop, including missing items in advent calendars and slow tracking updates. The company has replied publicly to some of these. We found no Reddit discussion to draw on, so the independent evidence is thinner than for a long-established mass-market brand. Buying directly from the brand's own store is the safest route.
The Best The Beauty Crop Products, Reviewed
1. Oui Cherie Hydrating Gripping Makeup Primer — Best for Makeup That Needs to Last
The Beauty Crop Oui Cherie Hydrating Gripping Primer
Price: $18 · Type: Face primer · Key ingredients: Cherry Extract, Hyaluronic Acid
This is the product most people mean when they talk about the brand. The Oui Cherie Hydrating Gripping Primer is an oil-free formula with a red tint that the brand says applies clear. It is designed to turn slightly tacky so your base stays in place, while the hyaluronic acid adds a burst of moisture for a fresh, dewy look. Because it is lightweight and oil-free, it should suit people who find silicone-heavy primers heavy or greasy, though sensitive skin should still patch test.
Pros
Low price for a hero primer
Hydrating formula with a grip-style finish
Oil-free and lightweight, according to the brand
Cons
Tacky finish is not for everyone
Opened products cannot be returned
2. Oui Cherie Hydrating Setting Spray — Best for Cake-Free Finish
The Beauty Crop Oui Cherie Hydrating Setting Spray
The companion to the primer, the Oui Cherie Hydrating Setting Spray is described as an alcohol-free, non-greasy mist for all skin types, including blemish-prone skin. Its main job is to melt powder products into the skin so the finish looks smooth rather than cakey. You can spritz it at the end of a routine or between steps, and the brand compares the effect to a drink of water for the face. At $18 it sits at the affordable end of the setting spray market.
Pros
Alcohol-free formula
Helps powders look blended and less dry
Suitable for all skin types, per the brand
Cons
Hydration-focused, so not marketed as a heavy-duty lock-in spray
Cherry theme may not appeal to minimalists
3. Oui Cherie Viral Gripping Primer and Hydrating Setting Mist Boxed Set Duo — Best Starter Pair
The Beauty Crop Oui Cherie Prime and Set Duo
Price: $26 · Type: Face set · Includes: XXL gripping primer and setting mist
If you want both hero products, the Oui Cherie Prime and Set Duo bundles them at $26. At time of writing, buying the two items separately would cost $36 (two items at $18), so the duo works out noticeably cheaper. The primer in this set is the XXL size, and the pair is built around cherry extract and hyaluronic acid to keep skin prepped, hydrated and glowing. It also makes a neat gift for anyone who loves a cheerful, colourful vanity.
Pros
Cheaper than buying both products individually
Larger XXL primer included
Giftable boxed set
Cons
Commits you to two products before you know if you like the finish
Only unopened sets are returnable
4. Long Wear Routine Makeup Set — Best for Shine Control
The Beauty Crop Long Wear Routine Makeup Set
Price: $42 · Type: Face set · Includes: primer, setting mist, setting powder in Translucent 0.5
The Long Wear Routine Makeup Set adds a third step to the duo: the Vitamin Babe Setting Powder in Translucent 0.5. The brand's idea is simple. The primer creates a hydrated base, the powder controls shine and blurs the look of pores, and the mist refreshes the skin and melts it all together. This is a good pick if your makeup tends to slide by lunchtime, and it covers the full prep, set and finish routine in one purchase.
Pros
Complete three-step routine for long wear
Includes a shine-controlling powder
One purchase instead of three
Cons
Only one powder shade in the set
Higher entry cost than a single product
5. Vitamin Babe Flawless Shine Controlling Setting Powder — Best for Oily Skin
The Beauty Crop Vitamin Babe Setting Powder
Price: $12 (listed as was $16) · Type: Loose setting powder · Shades: Banana, Banana Light, Pink, Transparent, Translucent, Fair, Light, Medium
The Vitamin Babe Setting Powder is a talc-free loose powder that the brand says controls shine without feeling heavy or cakey. It can be used for setting or baking, helps blur the look of pores and comes with a soft powder puff. The range is listed in several shades, and the brand notes that Translucent 0.5 leaves no flashback. The wide shade list is a plus, although you should check the shade guide carefully before choosing, since several names are similar.
Pros
Talc-free formula
Puff included
Wide shade choice
Cons
Loose powder can be messy for travel
The was-price is the brand's own listing, so treat the saving as indicative
6. Lip Glass Kit, Cream Lip Liner and Lip Oil Set — Best for Glossy Lips
The Beauty Crop Lip Glass Kit
Price: $13 (listed as was $18) · Type: Lip set · Sets: Popping Peony, Soft Pink, Ultimate Nude, Perfect Pout
The Lip Glass Kit pairs a creamy Lipped lip liner with a Glow Milk Lip Oil for a defined, glass-like finish. Four sets are available. Ultimate Nude combines a muted brown liner with a warm nude brown oil, while Perfect Pout pairs a warm nude liner with a clear shimmer oil. At $13 it is one of the cheapest ways into the brand, and it is easy to see why a liner and gloss pairing appeals to anyone who wants definition without buying two separate products.
Pros
Two products for $13 at time of writing
Four curated colour combinations
Hydrating oil with a high-shine finish
Cons
You cannot mix and match liner and oil shades
Sticky glossy finishes are a matter of taste
7. The Beauty Crop Starter Kit Makeup and Skincare Bundle — Best Full Introduction
The Beauty Crop Starter Kit Makeup and Skincare Bundle
Price: $96 · Type: Face set · Includes: seven products across skin, face and lips
The Starter Kit is the brand's biggest bundle. It includes the Peptide Calm Barrier Balm, the Oui Cherie primer and setting mist, Vitamin Babe Setting Powder, Glow Milk Luminous Powder Blush in Popping Peony, a Lip Oil in Rosebud and the Skin Lock Setting Mist. It is meant to give you a complete everyday routine in one box, from nourishing skin to adding colour and finishing with a mist of your choice. It is the priciest item on our list, so it only makes sense if you genuinely want most of what is inside.
Pros
Covers skincare, base, cheeks, lips and setting
Good way to sample the range at once
Includes the brand's hero products
Cons
Highest price tag at $96
Fixed shades, so check they suit your tone
8. Erase and Fade Full Blemish-Focused Routine Bundle — Best for Blemish-Prone Skin
The Beauty Crop Erase and Fade Full Routine Bundle
Not everything here is makeup. The Erase and Fade bundle is a four-step routine that the brand says is designed to help clarify, balance and renew skin. It includes a clarifying cleanser with BHA, succinic acid and rice water, an exfoliating toner with a blend of acids, and a serum with 3% tranexamic acid, among other steps. With this many exfoliating acids in one routine, introduce it slowly, avoid combining it with other strong actives and consider speaking to a dermatologist if you have a skin condition. This is general information, not medical advice.
Pros
Complete four-step routine in one bundle
Targets texture, oil and uneven tone, per the brand
Cheaper than building a routine from scratch, based on the brand's listing
Cons
Multiple acids can irritate sensitive skin
Results claims come from the brand, not independent testing
Quality and Durability
For makeup, durability mostly means wear time and packaging. The brand's descriptions focus on hydrating, skincare-style bases that grip and then set, so wear should depend heavily on your skin type and how you prep. The cherry-tinted primer and mist are the products with the strongest customer following, which suggests the core formulas perform well for many people.
Ingredient transparency is decent: product pages name key actives such as cherry extract, hyaluronic acid, aloe vera and the acid blends in the skincare range. As with any beauty purchase, read the full ingredient list if you have allergies or eczema, since "plant-based" and "clean" are marketing terms rather than guarantees that a product is safe for every skin type.
Shipping, Returns and Warranty
Shipping origin: Orders ship from a UK warehouse using tracked services, and international orders go through Global-e.
Processing time: The brand aims to fulfil orders within 1 business day, with orders placed before 5 pm usually dispatched the same day. Busy periods can take up to 3 business days.
Returns window: 14 days from delivery, and you must notify the brand within that window.
Condition: Only unopened, unused products with hygiene seals intact are eligible, and any free gift must be sent back too.
Return costs: You pay return postage, and where it is reimbursable it is issued as a gift voucher only.
Contact: Returns start by emailing the customer care team.
The Beauty Crop vs. Competitors
Prestige primers and setting sprays: Luxury brands often cost two or three times as much for a similar type of product. The Beauty Crop's advantage is price, while premium names may offer a wider reputation and more shade depth.
Other budget makeup brands: Many drugstore labels sell cheap makeup, but fewer lean on skincare-style ingredients like hyaluronic acid and peptides across the line. The Beauty Crop's difference is its ingredient-first positioning.
Dedicated skincare brands: Specialist skincare companies offer deeper ranges for acid routines. The Beauty Crop's Erase and Fade bundle is a convenient package, but it is not a substitute for a tailored dermatology plan.
How to Save at The Beauty Crop
The easiest saving is the discount built into our link. We tested the The Beauty Crop coupon code JAYSONREVIEW through that link on both a full-price item and a sale item, and the cart applied 10% off in both cases. It applied automatically at the cart stage, so you do not need to type anything in. Our sheet listed the offer as 10% off the entire order, and the cart test matched that for the two items we checked.
Bundles such as the Prime and Set Duo are priced below the cost of buying the items separately.
The brand runs promotions, and at time of writing the announcement bar showed a buy 3, get 20% off offer on Weightless Wonder products.
Marked-down items like the Lip Glass Kit and Vitamin Babe powder show a was-price on the site.
Based on independent review sites, praise tends to cluster around three themes:
Value: Reviewers frequently call the products good quality for the price.
Skin-friendliness: Several customers describe the formulas as gentle and suitable for sensitive skin.
Customer service: Many mention quick replies and helpful fixes, including fast refunds after accidental duplicate orders.
Complaints are narrower but worth knowing about:
Third-party orders: Some buyers who ordered through TikTok Shop report missing or incorrect items, especially in advent calendars.
Tracking and communication: A few reviews mention delays or slow responses on those orders.
FAQ
Is The Beauty Crop cruelty-free?
The brand describes its products as cruelty-free and plant-based. We did not independently audit this, so check its certifications on the site if this matters to you.
Is there a The Beauty Crop discount code?
Yes. Code JAYSONREVIEW applies automatically through our links and took 10% off both a full-price and a sale item in our cart test.
Where does The Beauty Crop ship from?
Orders ship from a UK warehouse with tracked services. International orders are handled through Global-e, so duties and delivery times can vary by country.
Can I return opened makeup?
No. Only unopened, unused products with intact hygiene seals can be returned within 14 days of delivery, and return postage is paid by the customer.
What is the best product to start with?
Most customers begin with the Oui Cherie primer or setting spray. The duo set is the cheapest way to try both.
Final Verdict
The Beauty Crop earns a solid recommendation for shoppers who want affordable, hydrating makeup with a skincare slant. The hero primer and setting spray are priced well, the bundles add genuine savings and customer service gets consistent praise. The weak points are the strict returns policy, a thinner independent review footprint than big retailers and some third-party order issues. If you are curious, start with a small set, then use the The Beauty Crop promo code built into our link to take 10% off at checkout. Patch test anything new, especially the acid skincare.
How We Researched This Review
We reviewed the brand's own product pages, About page, shipping and returns policies, and ran a cart test to confirm the discount. We also checked independent customer feedback on Trustpilot's UK listing. We did not test the products ourselves, and prices and offers may change, so confirm details on the official site before ordering.
