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Curly Girl Method Club Review 2026: Is Curly Girl Method Club Worth It? We Break Down 8 Best-Sellers
Last updated October 2026 · Researched from curlygirlmethod.club, the brand's own policies and public listings
Curly Girl Method Club hero image: waves and curls styled with CGMC products
If you have waves or curls, you have probably been told at some point that your hair is "just frizzy" and that the right product will fix it. Then you buy the product, and nothing changes. That frustration is exactly the story Curly Girl Method Club was built around. The brand, often shortened to CGMC, sells UK-made, vegan, cruelty-free styling products alongside a surprising range of low-cost digital tutorials that teach you how to wash, condition, style and dry your hair.
So is it worth your money? This Curly Girl Method Club review looks at eight items from the store's best-seller list: two physical hair-care accessories and products, a tote bag, a pair of earrings, and four tutorial downloads. We researched the brand's own site, its published policies and the limited independent feedback we could find. The short version: the tutorials are cheap and the products are thoughtfully formulated, but the evidence from outside the brand is thin, so go in with realistic expectations.
Quick Verdict
Best for: people with waves or curls who want a step-by-step routine, plus fragrance-free, silicone-free or protein-free formulas
Skip if: you want a big catalogue of mainstream hair brands, or you need lots of independent third-party reviews before buying
Price range: roughly $8.50 for a single tutorial up to $39 for the Tame Frizz Serum (at time of writing, October 2026)
Our rating: 3.8/5 based on the formulation claims, low entry prices and the community angle, held back by a short returns window and very little independent review coverage
What Is Curly Girl Method Club?
Curly Girl Method Club is a UK-based wave and curl brand built by a founder who describes herself as "the ginger curly" who shared her hair transformation online and then formulated products in public with her community. According to the brand's own story, she spent years believing her hair was the problem, got so frustrated that she shaved it off, and later built the brand around the idea that it was never the hair, it was what got sold to people with it.
The business has two sides. The first is a shop of stylers, treatments and accessories. The second is CGM Club, a library of how-to tutorials you can buy one step at a time with lifetime access. The brand says its formulas are free from silicones, sulphates, coconut oil, parabens, waxes, drying alcohols and certain preservatives, and that they are colour safe, vegan, cruelty-free and made in the UK. It also says protein-free, glycerin-free and fragrance-free options exist. Those are the brand's claims, not something we lab-tested.
Is Curly Girl Method Club Legit?
From what we could check, yes, it operates as a normal online store. It publishes a named about page, a shipping policy, a returns policy and a support email address, and it runs on a standard Shopify checkout. It also says orders placed before 1pm on working days are dispatched the same day.
The weak spot is outside validation. Our searches found no Trustpilot page and no Reddit threads about the Club itself; discussion of the general Curly Girl Method is plentiful, but the brand rarely comes up by name. We did find a mobile app listing with a 4.57 average from only 14 ratings, which is too small to draw conclusions from. A brand's own claim that most customers rate its starter kit five stars is also self-reported. In short: nothing alarming, but also not much independent proof either way.
The Best Curly Girl Method Club Products, Reviewed
All prices below are in US dollars as shown on the store at time of writing (October 2026). Ratings are not quoted because we did not have verified on-site rating data for these items.
1. Root Claw Clips for Root Lift — Best for Volume on Wash Day
Curly Girl Method Club Root Claw Clips in tortoiseshell
Price: $13 · Pack of 4 · Colours: Tortoiseshell, Pink · Size: 2.5cm x 2cm
Flat crowns are one of the most common complaints on wave and curl days, and these small clips are the brand's answer. The Root Claw Clips are meant to be placed at the roots after you apply your stylers, so your hair air-dries or diffuses with lift instead of sitting flat. You remove them once dry. The brand describes them as made from anti-frizz acetate with a durable spring and hair-safe metal, aimed at gentle hold without frizz.
They can also be used for pinning hair up. It is a simple, inexpensive accessory, but remember that how much lift you get still depends on your hair density and the styler you use underneath.
Pros
Inexpensive at $13 for a pack of four
Two colour options
Designed to avoid snagging and frizz, according to the brand
Cons
Small clips may not suit very thick or very long hair
Results depend on your styling technique
2. Tame Frizz Serum — Best for Humid or Damp Weather
Curly Girl Method Club Tame Frizz Serum bottle
Price: $39 · Step 4: De-Frizz · 150ml
This is the priciest item in our list and the one most likely to decide whether the brand works for you. The Tame Frizz Serum is positioned as a frizz eliminator that handles both summer humidity and winter damp, adds definition and leaves curls soft. The brand says it uses propylene glycol and hydroxyethylcellulose to keep frizz out, gives a weightless, no-crunch finish, and controls frizz for up to 10 days. It also lists more than 20 uses and describes the formula as vegan, protein-free and fragrance-free.
Those performance claims, including the 10 days, come from the brand. At $39 for 150ml, it is a real investment compared with the tutorials, so consider whether you have frizz as your main hair issue before buying.
Pros
Fragrance-free and protein-free, useful for sensitive or protein-averse hair
Designed for both humid and damp conditions
Large 150ml size
Cons
The highest price in this review
Frizz-control claims are the brand's own and unverified by us
3. Curly Girl Method Club Tote Bag — Best for Showing Club Pride
Curly Girl Method Club branded tote bag
Price: $16
Not every best-seller is hair care. The CGM Club tote bag is described as an everyday carrier built to last and made for the community. The store gives little detail about size or material, so it is hard to say how heavy a load it will take.
It is a fan item, and a low-cost add-on if you are already placing an order. Because the listing is short, we would check the product page before relying on it for anything specific.
Pros
Affordable at $16
A simple way to support a brand you already like
Cons
Very limited product detail on size and material
Not a hair product, so it adds nothing to your routine
4. Curl + Wave Safe Tangle Free Earrings Heart Hoops — Best for Hair-Friendly Jewellery
Curly Girl Method Club tangle-free heart hoop earrings
Price: $13 · Colours: Silver, Gold
Anyone with curls knows the pain of an earring catching in a ringlet. The Tangle Free Heart Hoops are designed to move with waves and curls rather than snag in them, offering everyday wear with, in the brand's words, zero snags.
The listing is brief, with no metal type or plating details, so we cannot say how they hold up over time. For $13 it is a low-risk try if snagging bothers you.
Pros
Designed specifically to avoid catching in curly hair
Silver and gold options at $13
Cons
No material or plating information on the listing
Durability is unknown
5. Step 2: Condition — Best for Learning Conditioning Technique
Curly Girl Method Club Step 2 Condition tutorial
Price: $8.50 · Digital tutorial · Lifetime access
The CGM Club tutorials are digital products, so nothing physical ships. Step 2: Condition promises that you can learn to apply conditioner like a pro in under two minutes, using the right amount in the right places for hydration that lasts. After purchase, you get a tutorial link by email and can access it later by email, in the app or under My Account.
At $8.50 it is a modest outlay for a technique lesson. Whether it beats free videos online is a personal call, but it is structured as part of a full routine.
Pros
Very low price
Lifetime access, no shipping needed
Cons
Digital only, so no product comes with it
Similar advice may be available free elsewhere
6. Step 6: The Curl Treatment Cycle — Best for Long-Term Hair Balance
Curly Girl Method Club Step 6 Curl Treatment Cycle tutorial
Price: $14 · Digital tutorial · Lifetime access
This lesson is about treating hair before trouble starts. The Curl Treatment Cycle covers monthly masks, protein boosts and clarifying resets so curls stay in balance, which the brand calls the CGM Cycle way. It is aimed at reducing frizz, building up bounce and avoiding product build-up.
It is the most expensive of the four tutorials we cover, at $14. As with all digital items, it is delivered to your inbox and cannot be returned once you have it.
Pros
Covers a routine area many people neglect
Lifetime access
Cons
Priced above the other tutorials
Treatment advice may need adjusting for your own hair type
7. Step 4: Avoid Frizz & Drying — Best for Faster, Frizz-Free Drying
Curly Girl Method Club Step 4 Avoid Frizz and Drying tutorial
Price: $8.50 · Digital tutorial · Lifetime access
Drying is where many people undo a good wash day. Step 4: Avoid Frizz & Drying promises five minutes to reduce frizz, cut drying time and boost root lift. It pairs naturally with the Root Claw Clips and the Tame Frizz Serum, which are both labelled for the same step in the brand's system.
The price is the same as the conditioning lesson at $8.50. It is a straightforward way to learn drying technique without buying more products.
Pros
Cheap and practical
Pairs with the brand's Step 4 products
Cons
Digital only
Results vary with hair texture and climate
8. Step 3: Wet Style and Define — Best for Defined Curls Without Crunch
Curly Girl Method Club Step 3 Wet Style and Define tutorial
Price: $11.50 · Digital tutorial · Lifetime access
Styling is the step where people either overload their hair or under-apply. Step 3: Wet Style and Define teaches how to apply product for defined, juicy results without crunch or greasiness, in about two minutes according to the brand.
At $11.50 it sits in the middle of the tutorial range. If styling is your weak point, it is probably the most useful of the four.
Pros
Targets a step that most affects curl definition
Lifetime access by email, app or account
Cons
You still need to own suitable stylers
Not refundable once delivered, as with other digital goods
Quality & Durability
Because this review covers both products and downloads, quality means different things. For the physical items, the brand says its clips use hair-safe metal and durable plastic and its formulas are made in the UK. We have no independent durability testing, so treat those as manufacturer statements. For the tutorials, quality comes down to how clearly the steps are taught, and the short run times the brand quotes (two to five minutes per lesson) suggest they are designed to be quick and focused rather than long courses.
One useful detail is that the brand offers fragrance-free, protein-free and glycerin-free options. If you have reacted to common ingredients before, that range of choices matters more than any single product.
Shipping, Returns & Warranty
Dispatch: orders placed before 1pm Monday to Friday ship the same working day, excluding UK holidays
UK delivery: free tracked delivery on UK mainland orders over £50, otherwise £4.99
Next working day: £7.95 for eligible UK mainland orders placed before 1pm; not available for Northern Ireland or certain remote locations
International: selected destinations including Europe, Ireland, the USA, Canada and Australia, with prices shown at checkout
Returns: 14 days after receiving your item, unworn or unused, in original packaging, with proof of purchase; you must request the return first
Not returnable: sale items, gift cards, personalised made-to-order goods, and partial returns from kits and bundles
Digital products: delivered by email; nothing is shipped
The 14-day window is short compared with many beauty retailers, and the ban on returning opened or used products is worth noting for hair-care items you cannot judge until you use them. Note also that the shipping thresholds are in pounds, so overseas buyers should check the final cost at checkout.
Curly Girl Method Club vs. Competitors
Large curl brands sold at mainstream beauty retailers: usually easier to find in stores and have far more public reviews, but they rarely come with a dedicated step-by-step tutorial library
Independent curl-specific brands: often similar in ingredient philosophy, but few bundle teaching content with products the way CGM Club does
Free online curl tutorials and communities: cost nothing and have huge reach, but are less structured and not tied to a product range
The Club's main difference is that it ties education to the products, with each product labelled by routine step. We did not price-check competitors, so we are not making price comparisons here.
How to Save at Curly Girl Method Club
We tested the checkout through our link and saw no automatic discount applied, so we cannot promise a Curly Girl Method Club promo code or discount. Your best savings options are practical ones. The tutorials start at $8.50, so they are an inexpensive way to try the brand. Reaching the free UK delivery threshold of £50 can also offset shipping if you are ordering in the UK. Remember, though, that sale items cannot be returned, so only buy discounted items you are sure about. Check the Curly Girl Method Club sale area on the store for any current offers.
What Real Customers Say
We found very little independent customer feedback, which is a limitation of this review. What we can say is based on what is public, such as a small app-store rating and the brand's own claims, so treat the themes below as indicative rather than conclusive.
Praise theme 1: the educational approach and community feel make the routine less intimidating
Praise theme 2: ingredient transparency and fragrance-free options appeal to people with sensitive scalps
Praise theme 3: low-priced tutorials make it easy to try the method
Complaint theme 1: a short return window and no returns on sale items or opened products
Complaint theme 2: limited independent reviews make it hard to compare results with other brands
FAQ
Are the tutorials physical products?
No. They are digital, delivered to your inbox with lifetime access by email, in the app or under My Account. Nothing physical ships.
Is Curly Girl Method Club vegan and cruelty-free?
The brand says its products are vegan, cruelty-free and made in the UK.
Does it ship to the USA?
The shipping policy lists the USA, Canada, Australia, Ireland and Europe among selected destinations. Prices and services appear at checkout.
Is there a Curly Girl Method Club discount code?
We did not find an automatic discount through our link, so we do not state one. Check the checkout for any offers on the day you buy.
Can I return a product I do not like?
Within 14 days of receipt if it is unused and in its original packaging, and only after requesting the return by email. Sale items are excluded.
Is any of this medical advice?
No. This is a consumer review. If you have a scalp condition or persistent irritation, speak to a qualified professional.
Final Verdict
Curly Girl Method Club is a focused brand with a clear idea: teach people with waves and curls how to care for their hair, and sell them products that fit that routine. The tutorials are the easiest way in, at $8.50 to $14 each, and the ingredient exclusions will appeal to anyone who is tired of guessing. Against that, there is little independent review coverage, a 14-day return window, and the $39 Tame Frizz Serum asks for trust in the brand's own performance claims. If that sounds acceptable, start small with a tutorial, then decide whether to explore the rest of Curly Girl Method Club.
How We Researched This Review
This is a researched review, not a hands-on test. We used the brand's own store, about page and shipping and returns policies, plus a web search for independent feedback that returned very little. Prices and details are as shown in October 2026, and all product performance claims are attributed to the brand.
